From Behind the Wheel to the Frontlines of Change
Entrepreneur, innovator, and advocate for change in the trucking industry.
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Where It All Started
Pierre Laguerre was born in Haiti and moved to Brooklyn at 15. He didn't come to America with a trucking dream- but that's where life led him. By his early 20s, he was behind the wheel, learning the industry the only way that really works: by living it.
He wasn't handed a roadmap. No degrees, no trust fund, no shortcuts. Just the will to figure things out and a front-row seat to how much harder truckers have it than they should.
From the Ground Up
Pierre has done it all. He's been a driver, dispatcher, and fleet owner. He's seen loads go wrong. Fuel cards shut off. Brokers squeeze margins. Good drivers pushed to their limits and still barely making ends meet.
His knowledge didn't come from behind a desk- it came from cold warehouses, early mornings, and real-life losses. He didn't just enter the game. He's had to fight for every square inch of ground.
Why It Matters
What makes Pierre different isn't just grit- it's what he saw. A system where drivers are treated as expendable. Where knowledge is hoarded and power is kept at the top.
He realized: it's not that drivers lack work ethic- it's that the system keeps them in the dark. They're not taught about rate-per-mile. They don't get negotiation strategies. They're isolated- working harder and earning less.
Pierre wants to flip that.
This Isn't About Trucking Alone
Trucking is the entry point- but it's not the end goal. Pierre's not here to build just another dispatch service. He's building something that rebalances the system.
Because real equity means more than access. It means control. Visibility. Fairness. He's done chasing empty hype. This is about putting tools in drivers' hands and helping them build something real.
The Vision
Pierre believes the people closest to the work should have the most say in how the system runs. That's how you get better outcomes- for drivers, for consumers, and for the entire industry.
This is about more than freight. It's about freedom. And it starts with the people behind the wheel.