From Behind the Wheel to the Frontlines of Change
Entrepreneur, innovator, and advocate for change in the trucking industry.
Origin & Early Hustle
Pierre was born in Haiti and immigrated to Brooklyn at age 15. He didn't grow up dreaming of becoming a trucker. But by his early 20s, he was behind the wheel, running routes and learning the system from the ground up—long before building anything tech-related. He didn't enter logistics through business school or the corporate ladder. He entered through the streets, the grind, and a relentless drive to understand why the system felt broken.
Firsthand Experience
Pierre drove trucks. Dispatched them. Owned them. Lost them. He built fleets. He dealt with brokers. He faced bad deals, bad partners, bottlenecks, and bureaucracy. He didn't just read about the logistics industry—he lived every layer of it, from loading docks to boardrooms.
Seeing the Gap
What separated Pierre wasn't just hustle—it was perspective. He learned logistics from the downstream up. Not MIT. Not Michigan State. Not a trust fund. His insight comes from the human level—what it's like when your fuel card gets shut off or your check bounces. And over time, he began to see the part of the system everyone else was missing.
Not Just Trucking
Pierre's not married to trucking. "My umbilical cord wasn't cut with no fucking trucking cords," he says. For him, trucking is the tip of the iceberg. It's where he saw the pattern. The inefficiencies. The exploitation. The truth: most solutions are designed from the top down. Pierre's mission is the opposite.
What Drives Him
It's not just about money. It's not just about apps. It's about legacy. About changing something that's been broken for too long. He's turned down easy money, even when he could've scaled quickly—because he refuses to build something that doesn't solve the real problem.
The Vision
Pierre wants to give power back to the driver. Not with gimmicks. With real tools. Real leverage. He believes the people closest to the work should have the most say in how the system runs. That's not just business. That's reparations in real time.